When it comes to higher education, attracting the right students is both an art and a science. But with the advent of “higher education geofencing marketing“, universities and colleges have found a new arrow in their quiver, making the process even more dynamic. This tool, blending tech magic with old-school charm, has spawned some pretty incredible success stories. Let’s unpack some of these real-world examples and see what makes them tick.
1. The Pop-up Campus Tour:
A certain Ivy League institution, let’s call them “Prestige University,” had a hunch. They suspected that students visiting neighboring schools might be interested in their programs too. So, they set up geofences around nearby institutions. Whenever a prospective student entered the radius, they received an invite: “While you’re here, why not take a short detour and visit Prestige University? Our campus tour starts in 30 minutes!” The result? A significant uptick in impromptu campus visits and a higher engagement rate with potential students.
2. The Exam Stress-Buster:
“Harbor College,” noticed a pattern – during finals week, students huddled in the library, neck-deep in books. Using geofencing, they sent out periodic reminders to these students: “Take a break, grab a free coffee from the café next door. You’ve got this!” Not only did this lead to happier, more relaxed students, but it also boosted the café’s popularity.
3. Engaging Alumni with Nostalgia:
During homecoming week, “Meadow University” used geofencing to send alumni personalized messages as they approached iconic spots on campus: “Remember the hours spent here at the old oak tree?” or “The auditorium awaits, just like old times!” This emotional connection encouraged higher alumni event attendance and even boosted donations.
4. Feedback Frenzy:
“Urban Institute” turned to geofencing during their new dormitory inauguration. As students toured the facility, they received real-time prompts to share feedback or ask questions about the space. This live feedback mechanism allowed the institution to make immediate improvements.
